BayTSP

Challenge
During the height of peer-to-peer file sharing, BayTSP was the leading provider of online intellectual property protection for the entertainment, software and publishing industries. The company had secured sporadic coverage in the past, but was looking to use public relations to raise its visibility as it pursued new customers.

Program
BayTSP collected tremendous amounts of data on file trading. As interest in peer-to-peer (P2P) applications grew, I developed a monthly report sent to reporters that included a “Top 10” list of pirated films and other empirical data on the growing popularity of P2P technology around the world. I also positioned the CEO as an industry expert who could provide insight into the technologies and how they were being used.

Results
I secured coverage in nearly every major high-tech, general news and business publication in the U.S., including the New York Times, Wall Street Journal, Washington Post, Business Week, Wired as well as National Public Radio, ABC News, TechTV and Spiegel TV. The CEO has lectured on P2P technology, online copyright protection and Internet piracy at Harvard, Duke and Stanford universities, the California Bar Association, and at the respected TTI/Vanguard conference on Security and Privacy. I also worked with the CEO in projects involving local law enforcement and the FBI.